Valentine's Day & Your Restaurant

Posted on February 8, 2017 by Ryan Schulte & Michelle Locke

This holiday may seem trivial to the forgetful boyfriend or husband rushing around for a last minute gift. However, being the second busiest holiday for restaurants behind Mother’s Day, it is far from trivial for the restaurant industry. Valentine’s Day is a great time to offer specials, to up-sell, and to draw new business.

Valentine's day sees a great variety in the type of customers that come into your restaurant. Whether married, newly together, single, or even families, they will all be celebrating love over food and drink! With such a dynamic group of people coming out for Valentine's Day, it’s important to be aware of the trends when it comes to how diners select their restaurant of choice and what to eat! We did some digging and came up with a few Valentine’s Day facts.