Naughty or Nice? 4 Reasons to Step Up Your Social Media Policy in 2017

Posted on November 30, 2016 by Michelle Locke

With 2017 right around the corner, it’s time to get all your ducks in a row to ensure you have the best year yet. We want to help—so this month, we’ll be posting the best tips and tricks for employee retention, the holidays, menu training, and employee policies.

First on our list is the controversial social media policy. We’ve written about employees and social media before, but we wanted to share some more ideas, and resources, for sprucing up your social media policy in 2017.

A recent Chipotle ruling has changed the way restaurants should look at social media and their employees. This is a good reminder to check your state’s labor laws carefully and make sure that your social media policy does not violate them—if it does, it could be bad news for you and your restaurant.

Here are just a few reasons why you should step up your social media policy in 2017.

  1. Your social media presence matters. If you aren’t using social media, and using it to keep an eye on what the word of mouth is about your restaurant, you’re making a mistake. If your employees are posting where they work, and not posting material you approve of, then that negatively affects your word of mouth.
  2. Having a policy in place prevents scrambling if something does happen. The likelihood of an employee using social media to damage your restaurant is actually quite low. But if some kind of incident does happen, you want to have a procedure in place.
  3. Social media is part of training employees for their lifetime. We talk about how training your employees now sets them up for success throughout their lives. Teaching employees about professional social media is just one part of that.
  4. Social media is bigger than ever. Like we said, your social media presence matters and if you aren’t using social media to promote your restaurant, you’re doing yourself a disservice. Having a policy in place for how employees interact with social media & your restaurant, and how they use social media in your restaurant, is incredibly important.

Here’s a selection of resources for your restaurant’s social media policy: