5 Beers to Upsell This Summer

Posted on May 9, 2017 by Michelle Locke

Summer beers can be a major seller in your restaurant. But knowing which beers (and which types of beers) your customers want can be a challenge. Summer beers are known for being traditional German wheat beers, like Hefeweizen served with orange or lemon, but we looked for new beers to feature in your restaurant this year.

As always, your employees should be trained to upsell. If you need help, check out our blog post about training for menu pairings and our blog post about making your employees into experts.

1. Creature Comforts Tropicalia

This IPA is not the typical bitter IPA. It has a tropical aroma and a fruity (but balanced) taste. Perfect for the summer, it’s also produced in Athens, Georgia and gaining a rabid following in the southeast. Hop on the trend now.

2. Brooklyn Lager

Many of your guests may be used to drinking traditional macro lagers, like Budweiser and Miller Lite. This is the perfect gateway beer to introduce them to craft beers: it’s a solid hop profile, so it’s reminiscent of those beer mainstays, but has significantly more flavor.

3. Coronado Berry the Hatchet

This ale, brewed in Coronado, California, is made with raspberries, blackberries, and boysenberries, so it has a slightly tart taste. Fruitier than the average craft beer and perfect for summer.

4. New Belgium Heavy Melon

This beer would be perfect for someone who wants a Corona with lime, but is willing to try something new. It has the same lime taste with less sweetness. It’s brewed with watermelon and lime peel, so it’s also super refreshing.

5. Three Floyds Zombie Dust

This single-hop pale ale has intense acidity thanks to being brewed with peach, passion fruit, and other citrus. It’s a perfect summer beer to balance out a plate of barbecue or the newest food trend.