Should You Use Facebook Ads?

Posted on August 8, 2017 by Michelle Locke

You’re using Facebook consistently to share updates, specials, and more with your guests. But you’re starting to wonder just how it could be possible to reach new guests using just Facebook alone.

The answer, truthfully, is to implement Facebook ads. You’ve seen these before from other products: sponsored posts from pages that perhaps your Facebook friends have liked (such as Target or Macy’s) or even sidebar ads that seem oddly specific to things you’ve searched for in the past (like a lamp on Amazon or a certain book).

Facebook ads can be tailored to a specific location and demographic. You can use these to target ads to potential guests in your area, or even friends of the people who have already liked your page.

Are Facebook Ads Right for You?

Facebook ads can be complicated and time consuming. If you’re the kind of restaurant owner who is always flying a little bit by the seat of your pants, putting out fires, and staying incredibly busy, Facebook ads might be something that is just too much to take on with your schedule. It would be a great task to delegate to another member of your team; perhaps even a college student who needs experience managing accounts.

However, if you have the time to dedicate to it, Facebook ads can be beneficial. The learning curve can be a little steep, but with the right resources, you can make it work.

How to Get Started

Before starting any type of ad campaign, it’s important to familiarize yourself with the platform and how it works. To start, check out Facebook’s rundown of their ad platform, including the steps for getting started. Here’s another great rundown of how Facebook ads work and how to get started.

Here is a great post on using Facebook ads: the basic demographics, best practices, and more.

Need more ad strategies? We like this post for some great ideas.

So, you’re wondering how you create the actual ad images. We recommend Canva because it’s free, easy to use, and has tons of great templates.