The Basics of Writing Restaurant Newsletters

Posted on August 16, 2017 by Michelle Locke

You read our blog post about starting an email list. You’ve implemented a few changes in your restaurant, on your website, and on your social media channels. You have a collection of email addresses organized into a client like Mailchimp or Mailerlite.

“Now what?” you ask.

It’s time to start writing a newsletter. There are many routes to take when it comes to email marketing, but the easiest to start with is a monthly email newsletter. This is a great way to stay on your guests mind without overwhelming them or yourself.

Let’s get started. Here are a few steps to writing a restaurant newsletter.

1. Pick a Schedule


What’s going to be the send day of your newsletter? Saturday mornings? Friday evenings? The first Sunday of every month. Pick a day and time and stick with it; regular newsletter receivers will begin to expect your newsletter.

2. Create a Template


In your client of choice (our two favorites are Mailchimp and Mailerlite), you’ll be able to create templates for your emails. Here’s the rundown on Mailchimp templates. And here’s the basics of creating emails in MailerLite.

Our advice is: pick a look for your newsletter and keep it. It should be in line with your restaurant’s menu and existing branding (similar fonts and colors, as well as images). We know seasonal templates and newsletters are popular, but we encourage you to avoid that.

3. Add Links


If you have menus and more on your website, be sure to include links throughout your newsletter. Whatever you’re writing about, linking it back to your website is important.

4. Don’t Forget Your Social Media


Include your social media links at the bottom of your newsletter. As well, reference them throughout your newsletter; a simple, “if you follow us on Facebook” with a link is a huge way to drive visitors to your Facebook page.

5. Include a Call-to-Action


A call-to-action is something like “buy now!” or “click here to subscribe!” For your newsletter, it might be something like, “Check out our seasonal specials by clicking here” or “give us a call to schedule a reservation!” Every newsletter should end with a simple call-to-action.

Content Resources


Need help on topics and more? Don’t worry, we’ve got you covered. Here are some additional newsletter resources.