When most people think of St. Patrick’s Day, they think green beer, a green river in Chicago, and that elusive leprechaun with his fortune in gold (an estimated 1.2 million by the way). There is a bit more to this jolly holiday however, St. Patrick’s day is rich with history and celebration!
The History: St. Patrick's Day is actually a celebration of life for the Saint Patrick (the patron saint of Ireland) whom arguably converted the majority of Ireland from Paganism to Christianity. To commemorate the saint, the Catholic Church lifted lenten restrictions on eating and drinking alcohol, encouraging celebration!
Enough with the history lesson, here are a few facts and suggestions about Saint Patrick’s day that restaurants can use to generate more business!
13,000,000 Pints of Guinness will be consumed on St.Patrick's Day!
People love to drink for St.Patty's day. Needless to say the fact that it’s an Irish holiday means that it’s important to have an Irish beer on tap if you don’t already have one. Just because Guinness is the mainstream Irish beer doesn’t mean it’s the only one to have. A less known micro brew or an Irish style local brew can make for an interesting story!
Have specials, preferably green ones!
Just because your restaurant isn’t a tavern or an Irish restaurant doesn’t mean that you can’t get a slice of the fun! St. Patty's day specials are a staple for patty's-day-partiers. From something small like a green cocktail or beer, to a full Irish based breakfast menu for the day. Heck you could even become part of a Pub crawl. What you decide to do is dependent upon your comfort level and clientele!
Don’t forget alcohol safety!
We can’t stress this enough. The number of alcohol related accidents and injuries skyrockets on drinking holidays. Make sure your patrons are not over consuming, and always give them the means to call a cab if they haven’t planned their way home. A safe holiday is a fun holiday!