You’ve got it all figured out. You’ve signed up for an account to schedule social media, you’ve written a new social media plan, and you’ve taken steps to start an email newsletter list. But now what? There are still pieces that you know are missing, like editing photos, creating graphics for that elusive newsletter, and growing your Instagram following.
What’s a busy restaurant owner to do?
First, don’t panic. Second, keep reading and check out there three free resources to help make sure your social media is perfect for the coming holiday season.
We’ve talked about Canva before on our blog and truly, it’s one of our favorite things. I use Canva daily for Waitrainer+... and if it’s good enough for us, it’s good enough for you! Many restaurant owners don’t have time or money to buy and learn how to use something like Photoshop. Canva allows you to edit photos, create a variety of graphics (like email headers, Instagram posts, and more), and save them—all for free. It’s easy to use thanks to the variety of premade layouts and they also have an extensive Design University to teach you the basics. It’s the perfect social media tool.
( Click here to read our tips for taking better photos on the fly in your restaurant
Growing your Instagram sounds daunting, but thanks to hashtags, it can be quite easy. I love using Display Purposes to get a custom list of hashtags to match each photo I post for Waitrainer+. Simply put in a few keywords (a great example would be your location and what’s in the photo), and it will pick the best (non-blacklisted) hashtags for that photo. You can edit out ones you don’t want to use, or simply copy and paste to your Instagram caption. Easy to use, simple to understand.
( Click here to read why social media matters
Writing social media can be challenging, especially if you don’t feel like a strong writer. This is where the Hemingway Editor App comes in. It’s an online editor that points out difficult to read sentences, grammar mistakes, and places where you can simplify language. It’s extremely helpful for all kinds of writing, but especially for social media, where simple, easy to read sentences reign king.
( Click here to read our tips for writing better social media posts