Waitrainer+ Blog

Why Your Employees Should Post About You On Social Media

Posted on August 30, 2017 by Michelle Locke

Imagine this scenario: you hear through the grapevine that one of your employees has a surprisingly large social media following. Like a lot of young people, they dedicate time and energy to take great photos for Instagram and writing funny jokes for Twitter. They have thousands of followers—more than your own restaurant, actually.

Ok, now tell us: does that ...
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How to Fight Employee Burnout

Posted on August 23, 2017 by Michelle Locke

It’s the little things you notice first: employees are calling out sick a little bit more; your favorite server asks to leave early, looking exhausted and bored; and your best bartender seems frustrated. It’s busier than ever in your restaurant and you’re not sure you have time to deal with these issues?

What’s going on? It’s easy ...
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4 Tips for Quick Food Photography

Posted on August 22, 2017 by Michelle Locke

Posting more on social media is imperative for many restaurants. But the idea of food photography, especially in a fast-paced restaurant where you don’t always have time for a professional set up, is overwhelming.

It’s entirely possible these days, however, to take high quality food photographs with the computer you carry around in your pocket. You ...
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The Basics of Writing Restaurant Newsletters

Posted on August 16, 2017 by Michelle Locke

You read our blog post about starting an email list. You’ve implemented a few changes in your restaurant, on your website, and on your social media channels. You have a collection of email addresses organized into a client like Mailchimp or Mailerlite.

...
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What Does It Mean to Have Brand Ambassadors?

Posted on August 15, 2017 by Michelle Locke

You may have heard the term “brand ambassadors” in the past and wondered, exactly, what it meant. The big question is: are brand ambassadors something you need to pay attention to? And if so, what can you do to cultivate these relationships?

Let’s start with the basics. What is a brand ambassador?

The basic definition of a brand ...
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How to Write a Social Media Policy for your Employees

Posted on August 9, 2017 by Michelle Locke

Does your restaurant have a social media policy?

If you just stared at that question, wondering what, exactly, it meant, then it’s time to get serious about social media and your restaurant’s policy. We’ve written about social media policies before, with an eye on ensuring that employees still have freedom and trust in you as an owner and manager. ...
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Should You Use Facebook Ads?

Posted on August 8, 2017 by Michelle Locke

You’re using Facebook consistently to share updates, specials, and more with your guests. But you’re starting to wonder just how it could be possible to reach new guests using just Facebook alone.

The answer, truthfully, is to implement Facebook ads. You’ve seen these before from other products: sponsored posts from pages that perhaps your Facebook ...
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How to Start an Email List in Your Restaurant

Posted on August 2, 2017 by Michelle Locke

If you stay on top of marketing trends, you may have heard about email marketing. Probably. Maybe. If you don’t pay attention to marketing trends outside of what you’re doing and what works, you may not have heard of it at all.

That’s fine, because we’re going to walk you through email marketing today—why it’s important, how ...
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3 Tips for Writing Social Media Posts for your Restaurant

Posted on August 2, 2017 by

You’ve read our blog posts about social media. You know that it’s important to be posting on social media. You have photos. You have hashtags. You know how it all works and you know you need to be doing it.

But then, you freeze.

When it comes time to write and schedule some social media posts your restaurant, you freeze: you don’t ...
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Can Employees Help You Be More Sustainable?

Posted on July 26, 2017 by Michelle Locke

We can’t believe it’s the end of July already! We’ve covered all the ways you can start being more sustainable and why it’s important. But there is always more to talk about when it comes to sustainability.

Here at Waitrainer+, we believe strongly in training, a strong restaurant culture, and allowing employees to be the best they can be. ...
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